What Good Is Social Media Anyway?

I'm certain you're aware of social media. Is there anyone who isn't? Are you thinking: "Social media, schmocial media... it's a time waster." Or do you believe it can help you build your client base as a coach? If it's the latter, you're on target.

New NetworkingNo matter how you feel about social media, I think we'll all agree that in order to get new clients, they must first know you and trust you before they're going to sign on the dotted line. In order to know and trust you, you have to have a relationship with them. Social media provides the perfect venue for you to begin building relationships with your prospects... in an objective and non-threatening way.Think of it as you would any networking event.

Sure, you attend to meet prospects to let them know about your services and how you can help them, but I think you'll agree there's also a social aspect to these events. Folks getting to know folks and build relationships. The same thing goes on in social media: Your prospects are getting to know you. If they don't know you, they're not going to trust you, and until they trust you, they're not going to hire you.Sharing InformationHave you ever been to a networking event and met someone who never allowed you to get a word in edgewise? Who did all the talking without allowing you to share your thoughts about the topic? It's a turn-off for almost everyone.The same thing is true about social media: It's not your platform to do all the talking. You'll start the conversation with your posts, but allow your followers to share their opinions and information as well.

And be sure to listen to what others have to say. Remember, you're using social media to nurture your relationships with your prospects. A good relationship makes it so much easier for them to say "yes" to hire you!If you have a social media presence, great. You're on the right track. If you don't, it really is time to begin. The key is understanding why you're using social media - to build relationships. And these relationships build your successful coaching foundation!Have a great day!
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